Xiaomi SU7: the little rice company did what the big fruit company couldn't!
Who is Xiaomi? Most people outside China might have never heard of Xiaomi, a Chinese consumer electronics company that was founded 14 years ago on April 6, 2010. Back then, the company designed and manufactured cheap Android smartphones, which it only sold through online flash sales. Fast forward just four years and by 2014, Xiaomi was already the leader in the fiercely competitive Chinese smartphone market. Less than a decade later, the company became the world's third-largest smartphone manufacturer (behind only Apple and Samsung)! However, you would be incorrect to assume that smartphones are all that Xiaomi currently has to offer. The Xiaomi SU7 electric sedan How did Xiaomi become a carmaker? Over the last few years, Xiaomi has been quietly building its "Human x Car x Home" smart ecosystem that brings together personal devices, smart home appliances, and automobiles through its HyperOS operating system (formerly known as MIUI, or me-you-I). The company offers an inte