How BYD forced Ferrari to make the Apple Car
When Apple quietly killed Project Titan (its decade-long secret attempt to build an electric car) in early 2024, the tech world collectively shrugged. Apple had reportedly spent billions of dollars and employed hundreds of engineers chasing the dream of a beautifully designed, software-first electric vehicle. The company was reportedly in talks for joint production with the likes of Honda, Hyundai, and Kia. However, none of these automakers wanted to be Apple's manufacturing partner, and with autonomous driving being impossible to crack on schedule, the project eventually died without ever seeing the light of day. It seemed like the "Apple Car" was destined to remain one of Silicon Valley's great "what ifs." Fast forward just two years, and something extraordinary has happened. The Apple Car finally got made, although it has a prancing horse on the bonnet instead of a bitten apple on the boot. On May 25, 2026, Ferrari unveiled the Luce (pronounced looo-c...